Location Spotlight: Essaouira, Morocco

January 24, 2022

Location Spotlight: Essaouira, Morocco

Essaouira sits on the Atlantic Coast of Morocco and represents an amazing get away for travellers seeking culture, gastronomy, history and surf. Less well know than other Moroccan cities such as Marrakesh, Essaouira has a long and important maritime history. Long considered one of the best anchorages on the Moroccan coast, Essaouira has been inhabited since prehistory and was trading with Rome around 3 BCE. Partly protected from ocean winds by the island of Mogador, Essaouira still has much to attract the modern visitor.

Nicknamed the ‘Wind City of Africa’, Essaouira is famed for its coastal wind. Known as alizee, or taros in Berber, the wind is part of the ancient city’s character, and one which has worked in its favour. While there may be beautiful beaches, the wind means the bulk of the tourists favour other towns for oceanside lounging, and this has meant that Essaouira remains unspoilt, retaining much of its traditional culture and character.

Well known by windsurfers, the city is a popular destination among wave riders from around the world between April and November. For the less adventurous, we’d recommend a visit in spring and autumn, when temperatures are at their most comfortable. Essaouira is a cultural city too, and lies on the crossroads between the Arab Chiadma to the north and the Haha Berbers in the south. This tribal mix is further enhanced by the Gnawa, who’s origins lay further south in Africa, not to mention the Europeans. You will experience an array of arts, cultures, languages and cuisine as you explore this ancient Atlantic port town.

The famed souks of Essaouira aren’t as frantic as their counterparts over in Marrakesh or Fez, and make for a wonderful and hassle free visit. A feast for all the senses, the souks of the medina are a truly immersive cultural experience. Argan oil is a local mainstay and can be found in abundance, along with craft items, spices, fabrics, food stuffs and more. Above all you will encounter the scents of spice and the wildly vivid colours. Unforgettable!

Essaouira’s ancient fortified city walls are a stand out feature. Some sections are accessible, and yield impressive views of the Atlantic ocean. Waves crash against the quays of the highly atmospheric port, rocking the flotilla of traditional fishing boats. The beach is laid out before you and the panorama across the town is well worth the climb.

Plage Essaouira is the main beach, running south from the medieval gateway of the medina, and bordered by a promenade popular with locals and tourists alike. Perfect for an evening stroll, as is the historic port itself, where you may see traditional boat building and the bustle of the fishing fleet, with the catch being brought ashore and nets being mended.

We fully endorse relaxing on the rooftop terrace of Madada Mogador, taking in the the unique location, situated almost between land and sea. There’s a lot to take in, so we recommend a cold drink or two while you ponder this amazing town. The Madada Mogador has a timeless quality, perfectly reflecting Essaouira itself, and this design-led boutique hotel makes for a unique stay in this enchanting city. To find out more on the Madada Mogador and start planning your next trip to Essaouira, visit their page here.